Garbage data in your CRM? We know the perfect solution
Clean up customer and vendor data in a single click using Dun & Bradstreet’s Data Management app for NetSuite.
After several years of using any business system, bad data creeps in. At first, it’s manageable. As it grows, it gets ugly. Administrators develop coping mechanisms to deal with the garbage information. They add new fields so that they can filter reports. Old reports need to be rewritten. As the issue grows larger, companies form teams to clean up data.
But what if you could clean any record with a single click? That’s exactly what Dun & Bradstreet demonstrated at NetSuite’s SuiteWorld 2016 conference last month.
SuiteWorld is a user conference that attracts over 8,000 attendees. Companies represented range from small organizations to some of the world’s largest enterprises. As I was waiting for the first session to begin, I sat down to get caught up on email. During a brief internet hiccup, everyone at the table introduced themselves. The Director of Technology from a leading training company and I began to chat. One of his concerns was data quality. He began to lament the amount of “dirty data” that had found it’s way into his NetSuite system over the years. He wished that a company would develop a solution that would allow you to simply select a record and then be able to validate all the information in that record. If there were errors, it would give you the option of correcting it with the click of a mouse.
I had good news for him.
Dun & Bradstreet’s new integration with NetSuite allows users to clean any record directly from the NetSuite environment. The D&B Data Management for NetSuite app begins by comparing the record data in NetSuite with the information in Dun & Bradstreet’s global database. If the data is incomplete or has errors, the app will try to find a match with Dun & Bradstreet’s validated business data. Once it finds potential matches, the user just selects the correct one. Another click and the record updates in NetSuite. No retyping. Dun & Bradstreet can even add valuable information such as industry codes to the record, to allow for better reporting later.
Which brings me to why I was at SuiteWorld in the first place…
In the lead-up to SuiteWorld 2016, Stytch built 5 simple dashboards for Dun & Bradstreet. They show the value of having correct, enriched data. In this case, the five dashboards we were demonstrating at SuiteWorld showed the value of clean data held in NetSuite. With clean data, analysis becomes more reliable. State and Territory segmentation and analysis becomes much easier. Identifying industries where product adoption is brisk and where it’s slowing becomes possible. And your accounting team will know they’re sending invoices to the correct address. That saves time and improves cash flow.
So how big is the problem in your data? We’ve developed a series of data analytics solutions that dovetail with Dun & Bradstreet’s data solutions. Our Data Quality Monitor lets you identify where the problem areas are in your data. Once identified, Dun & Bradstreet can work their magic.
Data Quality Monitor is free to all Dun & Bradstreet customers. To understand the quality of your data more clearly, get started here.